Gmoney’s Web3 Fashion House ‘9dcc’ Launches ITERATION-01
Share This Article
Eight months after the Adidas collaboration marking his intial foray into digital fashion, Web3 investor and admit0001 creator, gmoney, is pushing the boundaries yet again. This time, it’s with his own label: 9dcc.
According to the official 9dcc site, the brand is built for innovators, change-makers, and disruptors and derives its name from the last four digits of the Ethereum wallet of the House from which all product expressions will be born.
Hellbent on delivering a fresh take on fashion for the digital-first consumer, 9dcc will combine high-quality designs, materials, and craftsmanship with illustrative storytelling and scarcity. Much of this was on display during the August 23rd launch of its first product: ITERATION-01.
The ITERATION-01 luxury tee shirt unlocked through the minting of the genesis 9dcc looks NFTs. Each looks NFT, represented by a look-book-like photograph shot by the talented Justin Aversano, features the tee modeled by a slew of well-known Web3 personalities.
By holding the 9dcc ITERATION-01 looks NFT through a soon-to-be-announced snapshot date (a review of the blockchain that confirms who owns what at a specific time), holders will be air-dropped a voucher NFT for their vaulted physical tee.
This voucher serves as a key to a “highly secure undisclosed location” where the tee will be held. Holders are then faced with a tough decision. Keep the tee valued behind lock and key or claim to wear?
Although rather simple in design, the tee is a bit more complex “under the hood”. ITERATION-001 is the first Networked Product™ launch from 9dcc. Using short-range wireless connectivity technology, all tees can be scanned by mobile phone to reveal a companion NFT, further signifying ownership, authenticity, and historical provenance.
Unlike most retain-to-redeem drops where holders needed to keep their NFT or burn it to redeem a physical product, Iteration-001 holders get to keep an NFT that signifies the redemption while also receiving the physical garment. With RTFKT adopting a similar model for their recent AR hoodie drop, this may be a sign of a larger shift in the industry, as many luxury players continue to experiment with various drop methods.
ITERATION-01 minting for .3E (a little over $500 at time of writing) and can be purchased on 9dcc.xyz.